The packaging of a product is important in how businesses invest their money. We have listed down the common and costly packaging solution mistakes. These mistakes could possibly be driving customers away from your business instead of drawing them in.
1. Over-Packaging of Products
One of the biggest problems faced by packaging industry is over-packaging. When a service provider over-packages a product, it can not only cost them more business money for purchasing too many package materials, it could also harm the environment with package waste and irritate their customers with bulk packaging.
2. Using Non-Recyclable Packaging Materials
With the increasing number of environment conscious customers, a packaging company needs to show it cares about ecological issues too. A company should seriously take eco-friendly packaging.
One should think about the packaging materials used and the greater effects it could have on the planet.
3. Taking Recycling of Materials Too Far
It is true that eco-packaging is important, but some companies have started to take this too far by reusing the same packaging boxes and materials too often.
If packaging materials are continuously reused for a long time, they start to become weakened and compromised. If your company is recycling packaging materials, make sure your staff checks the quality regularly.
4. Not Updating the Packaging Materials or the Packaging Design for a Long Time
The primary packaging of the products should be evaluated after some time to ensure that the design still attracts customers and aligns with company brands and messaging.
5. Lack of Proper Package Design Testing
When designing a package, shipping and handling requirements and expectations should be met. One of the most expensive costs manufacturers can incur is from returned damaged product.
Consulting with a packaging company service provider and material provider to develop some samples along with proper testing procedures ensures ideal packaging performance.
6. Cheap Packaging and Materials on Expensive Items
Trying to cut the costs on packaging services when you are offering an expensive product is not a good way to appease customers. It can become a real disappointment from their positive product experience.
Packaging can be one of the biggest unforeseen costs to a business which is why you need to make sure that your packaging design is appropriate to the product you are offering to the customers in practicality and aesthetics.
7. Mismatched Messaging
One of the many considerations when creating and designing a packaging for any product is a strong brand. If your packaging does not match the branding of your business, it will confuse your customers or if your packaging looks too complicated or is too difficult to open, customers will surely be turned off.
It is important to extend your brand’s messaging beyond the purchasing process – and a great way to do that is through your packaging solution.